I've been involved with USYD O-week the past two years (since in my first year it was I who was signing up!) and we've always been really successful in attracting new players.
It starts way before O-week, by having an up-to-date website with all the relevant contacts. I have already received almost a dozen emails from people looking to play, having heard about it from their friends in our ultimate community.
Some of our O-week tecniques include:
- Large colourful posters of lay outs etc, and of girls playing (the mixed aspect should be advertised to both sexes)
- A mini-tournament where people can play and learn the rules, get as many club members down there to encourage people, and there is free pizza and drinks. Flyers are handed out everywhere.
- People throwing a disc EVERYWHERE (especially in front of other stalls), sometimes hitting them with a disc is a good way to initiate converstation, however SUUFA in no ways condones harming people to get them to play ultimate.

- Heaps of people on the stall, very very important
- We ended up having a little competition where new (beginner) members are encourages to join with the promise that if they can knock a can off my head, they will get a free disc (though you do it from far enough away that no one ever gets it)
- Lollies in a bowl
- A booklet explaining what the club is about, the rules, lingo, some photos, contacts, etc
- Lots of stuff on the bench, to encourage people to look at it all
- Hate to be sexist, but having lots of girls attracts more guys, especially if they go up and talk to them
This year we are experimenting further by collecting details as people sign up (since SU Sport were unreliable with keeping track of members) to make our own member database. During O-week, we will sign them up to our email list, our website, and the AFDA - so we can get them involved in our Intervarsity tournament at the end of March.
I love the disc carrying idea, because I know whenever I see a disc around, it's like a beacon you become drawn to...or perhaps I've been playing a bit too much...